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Masculine Men Miss Manly Music, Support Soft Songs
Posted by Austin
on
12:23 PM
in
music
Gentlemen, they may be on to us.
American men have a naughty little secret. Sometimes, they like to relax with a little Céline Dion. Professed classical music fans have one, too: as it turns out, they don’t tune into classical radio nearly as much as they claim.
These are two of many findings shaking up the radio industry as it converts from measuring ratings through surveys to monitoring listeners electronically using so-called Portable People Meters.
The gist of the article is that people, men especially, lie about their radio listening habits. They say it's all hard rock and metal and stuff, but then they secretly tune in to the soft rock and easy listening channel.
I've gotta say, guilty as charged. I love the soft tones of AM Gold, and I'm proud to admit it. I think one of the most interesting notes in the article is this:
Ezra Feinberg, 33, a psychologist in San Francisco, listens to KOIT, a soft-rock station, on his commute. “One in 10 songs on soft-rock radio resonates, but it really resonates,” he said.
Very interesting observation. Maybe men have feelings too? We'll need to do more science to determine if this is a lie or not. In the meantime, we'll keep pretending we're listening to Megadeth on our iPod... just don't peek, please.
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American men have a naughty little secret. Sometimes, they like to relax with a little Céline Dion. Professed classical music fans have one, too: as it turns out, they don’t tune into classical radio nearly as much as they claim.
These are two of many findings shaking up the radio industry as it converts from measuring ratings through surveys to monitoring listeners electronically using so-called Portable People Meters.
The gist of the article is that people, men especially, lie about their radio listening habits. They say it's all hard rock and metal and stuff, but then they secretly tune in to the soft rock and easy listening channel.
I've gotta say, guilty as charged. I love the soft tones of AM Gold, and I'm proud to admit it. I think one of the most interesting notes in the article is this:
Ezra Feinberg, 33, a psychologist in San Francisco, listens to KOIT, a soft-rock station, on his commute. “One in 10 songs on soft-rock radio resonates, but it really resonates,” he said.
Very interesting observation. Maybe men have feelings too? We'll need to do more science to determine if this is a lie or not. In the meantime, we'll keep pretending we're listening to Megadeth on our iPod... just don't peek, please.
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