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Barry Schwartz: The Paradox of Choice

Posted by Austin on 12:05 PM in
So this holiday weekend, I've been plowing through TED talks, and enjoying myself thoroughly. This one, from psychologist Barry Schwartz, was interesting because it hit on something that we studied in a few of my undergraduate classes: namely, that we as Americans in a first-world country have too many choices, which we find crippling. Check it out:



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